Notes for founders
Practical writing from the consulting floor. No fluff, no jargon.
Hiring your first five employees
The first five hires set the culture whether you design it or not. Here is how to choose them and what to pay them.
The funding landscape for startups in Egypt and MENA
Who funds what, at which stage, and what each type of money expects from you in return.
How to build an advisory board that earns its keep
Most advisory boards are a logo exercise. A useful one is three people with specific gaps to fill and a reason to answer the phone.
The first sales pipeline for a technical founder
You do not need a sales team, a CRM, or a script. You need fifty named prospects and a repeatable week.
How to price your product when you have no data
Most early startups are priced too low, and the damage is not the lost revenue. It is what a low price does to everything else.
Finding product-market fit before you spend on ads
Paid acquisition on a product people do not return to is a way to buy proof that you are not ready.
Choosing a legal structure for your startup in Egypt
The structure you pick shapes how you raise, who can own shares, and how painful your first investor round will be.
Financial projections that survive the second meeting
Nobody believes your year-three revenue. What they are testing is whether you understand your own cost structure.
How to size your market without guessing
TAM, SAM and SOM are not decoration. Done properly they tell you whether the business is worth building at all.
What investors actually read in your pitch deck
Investors give a first-round deck about three minutes. Here is the order they read it in, and what makes them stop.
Social media management
Seven reasons social media management drives startup growth, from brand building to lead generation.
How to start a startup business?
Ten steps from the first idea to launch: research, planning, funding, team and the mindset that carries it all.